James Gin is developed by James May and Master Distiller Hugh Anderson in a small distillery in the middle of nowhere in Wiltshire, roughly 20 miles from James's pub - which is, incidentally, how the whole thing started. Once the recipe is finalised, it's scaled up at Thames Distillers in London, where the Maxwell family has been distilling since 1681 (so they know a bit about what they're doing). The gin is then bottled in Hampshire. The whole process - from concept to bottle - takes place in England, where gin was invented.

James Gin currently has five flavours (or if you insist, 'flavors'):

• JG.01 Asian Parsnip - sweet, spicy, and unmistakably British. The original James Gin, inspired by the dowdy parsnip's surprising complexity.
• JG.02 Navy Strength - the same Asian Parsnip base, turned up to 57% ABV for those who feel 40% is a bit timid.
• JG.03 American Mustard - warm, smooth and savoury. Inspired by quintessential flavours of America - the hot dog and the cheeseburger - which James spent a great deal of time studying.
• JG.04 London Drizzle - light, earthy, and faintly melancholic, in the best possible way. Reminiscent of the aroma of rain on a hot pavement. If you know London, you'll know the smell. Contains beetroot, lovage, and ginger.
• JG.05 California Dreamgin' - savoury and earthy with notes of mushroom, oregano, and patchouli. Possibly the world's only gin that smells faintly of a 1970s commune, if that's your vibe, man.
  

Yes. This isn't a celebrity branding exercise where a famous face lends their name to someone else's generic liquid (like some we could mention). James May came up with every flavour concept himself - Asian Parsnip was his idea, as was American Mustard, London Drizzle and California Dreamgin'. (Asian Parsnip Navy Strength was actually a customer's idea but James is going to claim credit anyway). He works directly with Master Distiller Hugh Anderson, who develops the recipes in his freezing cold micro-distillery in rural Wiltshire. James is involved at every stage, from the initial flavour idea via 'testing' vast quantities of recipe ideas through to final recipe sign-off.

Most celebrity gins are created by a brand that licences a famous face to market a pre-existing product. James Gin was created the other way round — James May had the flavour ideas first, then found a distiller to help him realise them. The result is a range of gins that are genuinely unusual and taste like nothing else on the market. Asian Parsnip, American Mustard, and California Dreamgin' in particular have no real equivalents. The gin has won multiple independent awards and has a growing, loyal customer base who buy it because they like it, not because of who made it.

All James Gin expressions contain juniper (mandatory - without it, it isn't gin), angelica root, liquorice root, coriander seed, and water. Individual flavours then have additional distinctive botanicals: Asian Parsnip and Navy Strength include parsnip, grains of paradise, and rosemary. London Drizzle adds beetroot, lovage, and ginger. California Dreamgin' includes mushroom, oregano, and patchouli leaf. American Mustard uses a blend of mustard seed and dill pickle developed to capture the essence of American mustard without tasting like a condiment.

Most James Gin flavours are bottled at 40% ABV. The exception is JG.02 Navy Strength, which is bottled at 57% ABV - the traditional strength at which gunpowder would still ignite if the gin spilled on it. We don't recommend testing this (although we have, to much amusement).

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There is no difference whatsoever between a shaken and a stirred Martini. It's performative, it's theatrical. If the line hadn't been added to a James Bond novel in 1956, nobody would even think of it. Nobody can tell. It makes no difference. Do not worry about it.

Gin is better than vodka because it's effectively vodka but having a party. It starts off essentially as a vodka, as a neutral grain spirit - and it is re-distilled or rectified, to use the correct technical term, with the botanicals, the things that give it the flavour, notably juniper. Vodka has no real taste and it has no character and it therefore obviously has no point other than to make you very drunk.

'Boutique gin' is a way of saying this gin is made in very, very small volumes because not very many people like it and not very many people buy it. This does not apply to James Gin.

Cylindrical is a good basic attribute of glassware for drinking gin and sealed off at the bottom, but open at the top.

There are no gin and cheese pairings. Gin doesn't pair with things. It's a drink to be enjoyed in its own right, as a cocktail, as a gin and tonic, or neat if you're a gin aficionado. Saying gin and cheese pairings is a bit like saying cheese and Alfa Romeo pairings. It doesn't make sense. Although, having said that, the Spider would go quite well with a bit of Manchego.

Because it is.

We cannot recommend this. Aviation Gin, pretending to be American, is imperial and will not fit in the modern metric James Gin bottles without coming loose and potentially causing injury or death.

Yes. James Gin has won multiple awards from independent spirits competitions. These include gold medals at the San Francisco World Spirits Competition and the World Gin Awards, where James Gin has won three Country Winner titles. For a full list, see our Awards page.

Yes. You can buy James Gin directly from this website with free UK shipping on orders over £50. James Gin is also stocked by a growing number of retailers, pubs, and restaurants across the UK. Use the Find a Stockist page to locate your nearest stockist.

Yes. You can buy James Gin directly from our US website (https://us.jamesgin.com). James Gin is also available in Total Wine & More stores across the United States - one of America's largest specialist drinks retailers with over 240 stores nationwide and a growing number of other retailers and bars across the US. Use the Find a Stockist page on the US website to locate your nearest stockist.

Yes. You can buy James Gin directly from our Australian website (https://www.jamesgin.com.au) where James Gin is distilled, bottled and distributed under license by Wildflower Gin Distilling Pty Ltd.

Yes. You can buy James Gin directly from our global website (https://global.jamesgin.com). We currently sell to over 30 countries including most of Europe, Singapore, Hong Kong, Japan, South Africa, South Korea and Sweden. Even Monaco, should you need supplies for your super yacht Jeff. Select your country at checkout to see shipping options and costs.

Yes. We offer gift sets and gift packaging options which are particularly popular around Christmas and as birthday gifts for gin drinkers, Top Gear fans, and people who are generally difficult to buy for.

The word "pickle" is doing a lot of heavy lifting around the world, and frankly, it's time someone clarified the situation. As ever, James Gin is here to sort it out.

In Britain: ’Pickle’ is a thick, dark, mysteriously complex chutney that comes in a jar with a red lid and has been dividing cheese sandwiches since 1922. It is tangy. It is spreadable. It contains dates. Nobody knows why.

In France: a pickle is a cornichon - a tiny, perfectly formed gherkin that arrives beside your steak frites looking elegant and slightly superior, as is often the case in France.

In America: a pickle is a full-sized cucumber that has been submerged in dill brine long enough to completely reinvent itself. It emerges sharp, saline, and considerably more interesting than it was going in. It is then sliced and placed in a burger, where it will be removed by approximately 40% of the population.

In Shakespeare: “How camest thou in this pickle?" The Tempest (1611) Meaning to be stuck in a troublesome, awkward, or confusing situation. Obviously this is irrelevant to James Gin customers.

In American Mustard gin, the natural flavour is derived from the typically American dill variety of pickle - clean, briny, and unapologetically fast food friendly. Not a weird chutney. Nor a little French thing. The kind of proper pickle on which a Pickletini depends.

James May bought a half-share in his local pub to stop it from closing. Needing something interesting to put behind the bar, he came up with the idea of making his own gin. Working with Master Distiller Hugh Anderson in Wiltshire, he developed the Asian Parsnip recipe, made a test batch, put them online, and sold out in 36 hours. The rest, as they say, is gin history.

James Gin was founded in 2021. The first flavour, Asian Parsnip, was initially made in a batch of 1000 litres intended for James May's pub before being sold online - where it sold out within 36 hours.

James Gin is a brand of Asian Parsnip Ltd, a company co-founded by James May and his business partners. Asian Parsnip Ltd is a UK-registered company (Company No. 13370389, VAT No. GB 384393758), based in Bristol.

James Gin is developed by James May and Master Distiller Hugh Anderson in a small distillery in the middle of nowhere in Wiltshire, roughly 20 miles from James's pub - which is, incidentally, how the whole thing started. Once the recipe is finalised, it's scaled up at Thames Distillers in London, where the Maxwell family has been distilling since 1681 (so they know a bit about what they're doing). The gin is then bottled in Hampshire. The whole process - from concept to bottle - takes place in England, where gin was invented.

James Gin currently has five flavours (or if you insist, 'flavors'):

• JG.01 Asian Parsnip - sweet, spicy, and unmistakably British. The original James Gin, inspired by the dowdy parsnip's surprising complexity.
• JG.02 Navy Strength - the same Asian Parsnip base, turned up to 57% ABV for those who feel 40% is a bit timid.
• JG.03 American Mustard - warm, smooth and savoury. Inspired by quintessential flavours of America - the hot dog and the cheeseburger - which James spent a great deal of time studying.
• JG.04 London Drizzle - light, earthy, and faintly melancholic, in the best possible way. Reminiscent of the aroma of rain on a hot pavement. If you know London, you'll know the smell. Contains beetroot, lovage, and ginger.
• JG.05 California Dreamgin' - savoury and earthy with notes of mushroom, oregano, and patchouli. Possibly the world's only gin that smells faintly of a 1970s commune, if that's your vibe, man.
  

The word "pickle" is doing a lot of heavy lifting around the world, and frankly, it's time someone clarified the situation. As ever, James Gin is here to sort it out.

In Britain: ’Pickle’ is a thick, dark, mysteriously complex chutney that comes in a jar with a red lid and has been dividing cheese sandwiches since 1922. It is tangy. It is spreadable. It contains dates. Nobody knows why.

In France: a pickle is a cornichon - a tiny, perfectly formed gherkin that arrives beside your steak frites looking elegant and slightly superior, as is often the case in France.

In America: a pickle is a full-sized cucumber that has been submerged in dill brine long enough to completely reinvent itself. It emerges sharp, saline, and considerably more interesting than it was going in. It is then sliced and placed in a burger, where it will be removed by approximately 40% of the population.

In Shakespeare: “How camest thou in this pickle?" The Tempest (1611) Meaning to be stuck in a troublesome, awkward, or confusing situation. Obviously this is irrelevant to James Gin customers.

In American Mustard gin, the natural flavour is derived from the typically American dill variety of pickle - clean, briny, and unapologetically fast food friendly. Not a weird chutney. Nor a little French thing. The kind of proper pickle on which a Pickletini depends.